From us to you. Recent hints and tips so you become a better media spokesperson for your organisation.

A Tale of Two CEOs

The ABC Four Corners investigation Super Power about Australian supermarket practices was a classic case of how the story hinged on a personal moment.
It was a textbook example of the importance of corporate media preparation, or lack of it. Let’s break it down.

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media notes

The Subtle Art of Repetition

There are some things in life that annoy the hell out of us: a dripping tap; SBS TV adds incessantly flogging insurance for “motoring enthusiasts; and politician’s repeating things three times within 20 seconds when interviewed.

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