From us to you. Hints and tips to become a better media spokesperson for your organisation.
Senate Estimates and parliamentary inquiries are not media interviews. They are formal accountability processes with procedural rules, political dynamics, and public records that last. The executives who perform badly in hearing rooms almost never lack intelligence or experience. They lack preparation. Here are the ten mistakes we see most often and what to do instead.
The ABC Four Corners investigation Super Power about Australian supermarket practices was a classic case of how the story hinged on a personal moment.
It was a textbook example of the importance of corporate media preparation, or lack of it. Let’s break it down.
Prepare your spokespeople for media interactions. Gain confidence, credibility, and crisis resilience with tailored training. Be media-ready, be successful.
You’re lined up for a media interview and you’ve done plenty of preparation. But if you really want to impress the journalist, there are a few simple tricks that will put you in the good books.
The last thing you want to do when being interviewed is to annoy the journalist. To avoid this there are things you should definitely not do in a media interview and things you need to prepare in advance. Here you’ll find the top tips to avoid getting off to a bad start in any media interview.
So you’ve just been interviewed by a journalist. You’re not happy. Things didn’t go well. What should you do, and what are your rights?
There are some things in life that annoy the hell out of us: a dripping tap; SBS TV adds incessantly flogging insurance for “motoring enthusiasts; and politician’s repeating things three times within 20 seconds when interviewed.
Full of helpful resources for executives and teams, as well as the latest news and events from SMT.
