Led by Luke Roberts — a former Australian Associated Press and Reuters journalist — our team of ex ABC and commercial journalists has spent 25 years training spokespeople across Sydney and regional New South Wales. We’ve coached hundreds of executives from business, Government and leading organisations to excel in media interviews, from routine news to high-stakes crisis press conferences.
Bring out the best in your spokespeople.
Meet our team of skilled media trainers and journalists
Courses for CEOs and Executives, teams and more.
Check out our helpful media training and interview tips
Spokesperson Media Training delivers media training across Sydney and regional New South Wales.
We’ve trained executives from the Governance Institute of Australia, Lendlease, Tomra, the EPA, NSW Health, Museums of History NSW, Sydney Children’s Hospital Network, Parliament of NSW, World First and the Mental Health Commission, among many others.
Led by AAP and Reuters journalist Luke Roberts, our expert trainers give your team the skills to navigate the media with confidence.
We've worked with the following clients in Sydney and NSW
We deliver media training across Sydney and NSW — at your own offices, at our Surry Hills training venue, or another location by arrangement. Most Sydney-based clients prefer we come to them, while for regional NSW we travel to your premises.
We cap each workshop at eight executives, so every participant gets individual attention, hands-on coaching from our trainers, and reaches a genuinely competent standard in front of camera and in interviews.
Yes, both. Most sessions run for half a day, typically 9am–1pm, with full-day workshops available for teams who want more practice time or a deeper dive into crisis media training.
We often support senior executives, including CEOs and board members, with one-on-one tailored media training. This highly specific form of training supports executive development at the highest level.
We can’t speak for other providers, but after 25 years and executives trained from leading organisations across business, the NSW government and just about every industry, we’ve built a media training system designed to get your spokespeople performing confidently and consistently in media interviews — not just in the training room. Take a look at what our clients say about us.
Because your executives will:
