A Tale of Two CEOs
The ABC Four Corners investigation Super Power about Australian supermarket practices was a classic case of how the story hinged on a personal moment.
It was a textbook example of the importance of corporate media preparation, or lack of it. Let’s break it down.
The Crucial Art of Media Preparedness
Prepare your spokespeople for media interactions. Gain confidence, credibility, and crisis resilience with tailored training. Be media-ready, be successful.
10 things journalists love when dealing with PR or spokespeople
You’re lined up for a media interview and you’ve done plenty of preparation. But if you really want to impress the journalist, there are a few simple tricks that will put you in the good books.
Top ten things that annoy journalists when dealing with PR or spokespeople
The last thing you want to do when being interviewed is to annoy the journalist. To avoid this there are things you should definitely not do in a media interview and things you need to prepare in advance. Here you’ll find the top tips to avoid getting off to a bad start in any media interview.
Who Owns A Media Interview
So you’ve just been interviewed by a journalist. You’re not happy. Things didn’t go well. What should you do, and what are your rights?
Media Training When A Crisis Hits
Too often companies seek media training when a crisis hits. Sure media training helps, but it should not be relied upon as the magic bullet to save your bacon.
The Subtle Art of Repetition
There are some things in life that annoy the hell out of us: a dripping tap; SBS TV adds incessantly flogging insurance for “motoring enthusiasts; and politician’s repeating things three times within 20 seconds when interviewed.