A Tale of Two CEOs

The ABC Four Corners investigation Super Power about Australian supermarket practices was a classic case of how the story hinged on a personal moment.
It was a textbook example of the importance of corporate media preparation, or lack of it. Let’s break it down.

Media Training When A Crisis Hits

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Too often companies seek media training when a crisis hits. Sure media training helps, but it should not be relied upon as the magic bullet to save your bacon.